After redesigning the classic Air Max 90 for concepts driven by cities in the UK, The BSMNT invited me, alongside other Scotland based creatives to create a microcampaign for the shoe inspired by Glasgow. The main colours of the shoe were grey, fluorescent orange and 3M based off of the cone on the Duke of Wellington. From this I used imagery from the newly designed Subway interior and the pillars from the GoMA building which sits as a background to the famous statue. I also included bubble-like imagery to highlight the design of the shoe.
Nike x BSMNT
Commission
2019
